shares
The creation process of the Product.
Compack Packaging
About the product.
*Compack cannot reveal the brand name in this report.
• Brand offers its premium writing instruments in the Indian markets through their offline channel partners.
• The product would be on display outside the packaging but once purchased, would be delivered in a premium packaging.
• A user who invests in such a product would want a very smooth & elite experience every time.
1 Writing instrument would be imported from Italy – specifically from a farm with a very rare resins, that resin would be preserved in the pen. Making the pen worth more than Rs 40,000/- up-to Rs90,000.
Team at Compack guided the brand to finalize on structure & texture.
• Compack developed a 2 flap opening structure (As attached image) with special black velvet finish paper.
• On the inside – Galley with a velvet bed with singular pen holder, placed & pasted over a kappa board tray as a false bottom of the box.
• Below were 2 Eva foam strips on the side to support the tray. The cavity under was used to place warranty card, instruction manual & other documents.
Production
Material: Kappa board + Leather finish Paper + Velvet + Eva Foam.
Cost per piece: Rs. 800 per piece.
Timeline: 20 working days.
